Author: Mike Jennings

12 Tips About B2B Email Subject Lines

12 Tips About B2B Email Subject Lines

There are many reasons why email marketing continues to be a proven inbound strategy for B2Bs. However, in order to bring a prospect into your sales funnel you still have to capture their attention and sustain their interest.

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6 Best Practices for B2B Lead Nurturing

6 Best Practices for B2B Lead Nurturing

Lead nurturing is the process of tracking leads and building relationships with prospects by providing highly relevant content throughout the sales cycle. With so much chatter on this topic, it’s easy for B2Bs, distributors, manufacturers and VARs to develop analysis paralysis.

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