5 Inbound Marketing Tactics Your B2B Should Be Using
Your B2B brand has been recognized, they’re ready to buy and the qualifying process is done. Inbound marketing is a proven strategy to pull more businesses toward your company and its products. It therefore makes sense to include inbound strategies in your overall marketing plan.
Business-to-business companies can use inbound marketing tactics to reach sales goals more efficiently than the traditional practices of buying ads, mail lists and spending time generating leads. There is time and commitment that goes into creating a successful content marketing strategy and the faster and better you become at these tactics the closer you get to your sales goals. Below are five inbound marketing tactics to get you started:
- Develop Rich Content
Online readers, as well as Google, love detailed posts. So give them what they want. Go above and beyond your competition by writing easy-to-read, interesting and lengthy content. BuzzSumo’s analysis of over a million articles found that the longer and more original the article was, the more it was shared across these four major social networks: Twitter, LinkedIn, Facebook and Google+. Google, as well as users, also love videos and images because they further enrich the viewing experience. If your posts are full of organic, interesting, easy-to-follow information and compelling images and videos, you’ll be well on your way to bringing warm calls in rather than focusing your energy on cold calls going out.
- Curate Viral Content
Creating viral content is the holy grail of digital marketing. There is no exact formula for making your content go viral. However, by curating viral content you place yourself ahead of your competitors by positioning yourself as a valuable resource for coveted subject matter. There are a number of ways to curate content and here are 6 Tips to Powerful Content Creation to get you going.
- Build Relationships with Industry Influencers
Industry experts are those who have already built an audience and hold authority in your industry. Reach out and start building relationships with these influencers. Once you have a strong rapport, you’ll be able to find creative ways to collaborate with them on future projects. When you execute these projects, they’ll likely share your collaborations with their larger audience—thus opening up your brand to massive amounts of exposure. This does great things for your brand strength, as you’re then associated with key influencers.
This is authority by association, a powerful driver of your business’s growth.
- Use FAQs for Content
You regularly solve problems for your customers, which typically generates a ton of questions that you field on a regular basis. Take the opportunity to answer these questions through creative, information-rich posts, web pages or How-to-videos. This is content that is directly related to your business and your expertise. It is what you know best and what sets you apart from other players in your industry. Providing answers in this manner is another way for you to provide added value.
- Maximize High-Traffic Posts
Once you have a collection of posts on your website, review some of your most popular blogs from an inbound marketing perspective. As you do so, try to answer one main question: Which pieces of content bring in the most traffic each month? Once you answer that, go to those posts and re-focus their messaging, design and calls-to-action for higher conversion rates. If these posts bring in the most traffic, you need to turn them into lead-generating machines.